RPR Webinar - Price it like a pro! RPR's CMA Secrets Unlocked

July 15, 2026 12:00 PM - 1:00 PM (EDT)

Description

When it comes to pricing a property, your clients are counting on you to lead the discussion. It’s important that you understand how to take various dynamics into consideration when creating a CMA report. Whether for a buyer or for a seller, a thorough CMA can help you and your client fully consider all relevant factors affecting potential price points. 

In this class, we’ll walk you through the step-by-step process of using RPR to create a professional report that gives your clients the information they need to make fully informed decisions. 

We’ll cover: 

Advanced searching for comparables based on property characteristics, location and custom geographies and more 

Using your professional expertise to adjust the value of selected comps

Identifying additional factors to consider, such as recent market trends, months of inventory and list to price sold ratios 

Sharing recent market activity 

How to share a suggested price or a price range with a client 

Creating a personalized, custom report to share with clients 

With RPR’s CMA wizard and easy-to-generate reports, you’ll be able to elevate your CMA skills in no time.